He made his idea a reality by launching a crowdfunding for Lammily, a doll with “average” proportions. A doll with realistic proportions seemed like a common sense alternative,” said Nickolay. “I knew all of the criticism that Barbie was getting, but I could not understand why nobody was making an alternative. Barbie’s unnatural proportions inspired Nickolay LammĪfter a shopping trip with his niece in January 2013, Nickolay Lamm had the idea to create a doll with realistic proportions. The original Barbie doll standing next to a doll with proportions of the average 19 year old American woman. Studies have suggested that men find women more attractive when they have a 0.7 waist to hip ratio, whatever their weight. Why are Barbie’s body proportions an issue?Īccording to BBC, all four of Barbies’ body shapes, including those recently released under their fashionista line, have a waist measurement that is close to 70% of their hip measurement. But In 2014 an artist gave kids a doll based on the proportions of the average 19 year old American woman and a Barbie doll. Barbie has been criticized for decades for her unrealistic proportions.
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